A recruitment firm that recruits online too
A bilingual French/English site for an HR firm based in Casablanca, with an integrated job board, appointment booking and content driven from a headless CMS.
ClientY Stratégie
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An HR firm with an international focus
Y Stratégie supports companies across the whole HR chain: executive search, audit and diagnostics, legal and social compliance, training engineering, outsourced HR.
A significant share of its work is international — setting up in Morocco, nearshoring, employer-of-record arrangements between France and Morocco. Those offers address French, Moroccan and British audiences, which made bilingualism structural rather than decorative.
A site that must sell consulting and publish vacancies
A recruitment firm has two audiences with opposing expectations: companies evaluating a supplier, and candidates looking for a role. Serving both from one site without either diluting the other takes a clear architecture.
Bilingualism added a constraint: a vacancy or an expertise page has to exist properly in both languages, with distinct URLs and an explicit mapping between versions.
A Nuxt front end on a headless CMS
We separated publishing from rendering: content — expertise pages, articles, vacancies — lives in a headless CMS, while the site is a Nuxt front end that consumes it. Teams publish without going through development.
Integrated job board
Vacancies get their own pages and an application flow, including speculative applications. The firm publishes and withdraws listings on its own.
Bilingual FR / EN architecture
Every page exists in both languages with dedicated URLs and declared mappings between versions, rather than a translation layered over the same content.
Booking and lead generation
Appointment booking and whitepaper downloads are built into the journey to turn a visit into a conversation, rather than relying on a plain contact form.
Content owned by the team
Expertise pages, case studies and blog articles are managed from the CMS. Evolving the editorial offer does not require a deployment.
The technologies we chose
A Nuxt 3 front end for rendering and SEO, a Payload headless CMS for content and vacancies, and native i18n handling for the bilingual structure.
Nuxt 3
Vue.js
Payload CMS
Tailwind CSS
i18n FR/EN
A site that works both markets
Y Stratégie has a site that addresses both audiences in two languages, with a self-managed job board and an editorial pipeline the team runs without technical help.
Working on something similar?
Give us thirty minutes. We will tell you plainly what is feasible, at what budget and on what timeline.