A B2B site built to generate quotes
A site with no cart and no checkout, built entirely around the quote request, with segmentation by sector and self-managed content.
ClientMonacupGreen
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Premium reusables on the Riviera
MonacupGreen supplies reusable cups and glassware on the Côte d’Azur, with an offer that does not stop at the product: deposit handling, washing, delivery and collection are part of the service.
That positioning addresses very different organisers — festivals, luxury events, companies, local authorities, food service, sport. Each has its own volumes, constraints and vocabulary.
A service offer does not sell like a product
A reusable cup delivered, deposited, washed and collected has no displayable price: it depends on volume, duration and logistics. A conventional e-commerce funnel would have forced a simplification the business does not allow.
So the site had to be designed for qualification rather than ordering: guiding each type of organiser towards a quote request precise enough to be worked on.
A qualification journey by sector
We dropped the cart in favour of a quote-oriented journey with a dedicated page per sector. Organisers recognise themselves on their page, then request a quote — rather than crossing a generic catalogue.
Segmentation by sector
Festivals, luxury events, companies, local authorities, food service and sport each get their own page, with the constraints and volumes specific to their context.
Quote flow, no e-commerce
The quote request replaces the purchase funnel. The site qualifies the need upfront rather than imposing a price that would match no real situation.
Product range presentation
Ranges are presented with their concrete characteristics — printing, material, certification — so buyers can choose knowingly before requesting.
Managed and measured content
Editorial content is driven from a headless CMS shared with the group’s other brands, and the journey is instrumented to track conversions.
The technologies we chose
A Nuxt 3 front end for rendering and SEO, a Payload headless CMS shared across several brands, and conversion tracking through Google Tag Manager.
Nuxt 3
Vue.js
Payload CMS
Tailwind CSS
GTM
A site aligned with the real sales cycle
MonacupGreen has a site that mirrors how the offer actually sells: through qualification and quoting, with a journey that differs by type of organiser.
Working on something similar?
Give us thirty minutes. We will tell you plainly what is feasible, at what budget and on what timeline.