A headless store with a 3D configurator
A headless e-commerce architecture — Next.js front end, Medusa engine — serving a textile and drinkware personalisation business.
ClientMarquons
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Custom printing, made in France
Marquons prints personalised cups, flutes and textiles, using different techniques depending on the surface: DTF, embroidery, screen printing, sublimation.
The promise is simple and operational: personalised in France, delivered within seven days. A timing commitment that feeds directly into how an order has to be structured.
Selling a product that does not exist yet
The product sold is not in stock: it is made after the order, according to the chosen personalisation. The site therefore has to build confidence in a result the buyer cannot yet hold.
The range of printing techniques complicates the funnel: they do not all apply to the same surfaces, the same areas or the same volumes.
A headless architecture decoupling front end and commerce
The front end and the commerce engine are separate: Next.js handles experience and rendering, Medusa handles catalogue, cart and orders. That separation lets the purchase journey evolve without touching the commerce core.
3D configurator
Buyers see their personalisation applied to the product before ordering, which removes the uncertainty around an item manufactured after payment.
Front end decoupled from the commerce engine
Next.js and Medusa talk over an API. Interface changes ship independently of catalogue and orders.
Volume-aware pricing
The journey handles single-unit orders and professional volumes alike, with pricing that follows quantity.
Customer account and order tracking
Account area, persistent cart and order tracking are part of the core rather than added through third-party modules.
The technologies we chose
A Next.js front end for the purchase experience, the Medusa commerce engine for catalogue and orders, and Scaleway object storage for personalisation visuals.
Next.js
Medusa
React
Scaleway Object Storage
Tailwind CSS
A store that can hold its delivery promise
Marquons runs an e-commerce where personalisation is visually approved before payment, on an architecture that lets the front end evolve without disturbing the order engine.
Working on something similar?
Give us thirty minutes. We will tell you plainly what is feasible, at what budget and on what timeline.