Textile personalisation at the centre of the funnel
A store where personalisation is not an option bolted on at checkout, but the starting point of the product journey.
ClientFestishirt
Visit the site
A product that only exists once personalised
Festishirt sells personalised textiles for events. The product being sold does not exist in stock: it comes into being through the customer’s configuration.
That reality changes how the site is designed. A conventional catalogue presents finished items; here, the catalogue presents surfaces and possibilities.
A checkout that starts from personalisation
On most stores, personalisation is treated as an option grafted on before payment. That works for an engraving; it does not work for a product whose entire appearance is defined by the customer.
We also had to guarantee that what the customer approves on screen matches what the workshop can print: area, format and technique constraints.
A configurator inside the funnel, not beside it
We built the journey around configuration: the customer composes, previews, then orders, with no break between the creative step and the transactional one.
Visual product configurator
Customers compose their textile and see the result applied to the product. Approval happens on a faithful visual rather than a description.
Production constraints built in
Printable areas, formats and available techniques are enforced during configuration, which prevents orders the workshop cannot fulfil.
Uninterrupted checkout
The configuration is carried through to payment, with no rework or re-entry between creation and order.
Bilingual store
The store is multilingual by design, with dedicated URLs per language rather than a translation layered on top.
The technologies we chose
A Next.js front end on the Medusa commerce engine, with a 3D designer embedded inline on the product page — the same personalisation component deployed at Gobelets.com.
Next.js
Medusa
React
Three.js
Scaleway Object Storage
A store aligned with the real product
The site reflects how the product is actually sold: through configuration. Orders reach the workshop with usable specifications, without clarification round-trips.
Working on something similar?
Give us thirty minutes. We will tell you plainly what is feasible, at what budget and on what timeline.