A regional brand on a shared core
A Breton store built on the same e-commerce core as its sister brands, with its own catalogue, collections and cultural identity.
ClientBreizh Gobelet
Visit the site
Personalised drinkware, the Breton edition
Breizh Gobelet addresses the Breton market with a deliberate cultural stance: fest-noz, fest-deiz and pardon collections, and product names in the Breton language.
That grounding is not cosmetic. It is what justifies a separate brand rather than a regional category inside a generalist store.
Launching a brand without starting over
Building a second complete store — catalogue, configurator, cart, customer account — to address a regional market would have doubled the development cost and, more importantly, doubled the maintenance to come.
Conversely, a simple regional category inside an existing store would have diluted the cultural positioning, which is precisely what makes the brand interesting.
A shared core, an independent brand
Breizh Gobelet runs on the same application core as the group’s other stores, while having its own domain, catalogue, collections and analytics. What is shared is the code; what is its own is the brand.
Dedicated catalogue and collections
Collections follow the Breton cultural calendar rather than a generic split by occasion, with references named in the Breton language.
Shared application core
Configurator, cart, customer account and checkout all come from the shared core. An improvement built for one brand benefits the others.
Separate analytics
Each brand has its own measurement container, so performance can be steered brand by brand without mixing audiences.
Multi-brand deployment
The architecture allows a new brand to launch by configuring catalogue and content, without redoing checkout development.
The technologies we chose
The same Next.js front end and Medusa engine as the sister stores, with catalogue, collections, content and analytics specific to the brand.
Next.js
Medusa
Fabric.js
Scaleway Object Storage
Tailwind CSS
One more brand, not one more platform
The group runs several distinct brands on a single core. The marginal cost of a new brand becomes a catalogue and an editorial line, rather than a whole platform.
Working on something similar?
Give us thirty minutes. We will tell you plainly what is feasible, at what budget and on what timeline.